<?php echo JDom::_('html.fly', array(
'dataKey' => 'title',
'dataObject' => $row,
'href' => JRoute::_("index.php?option=com_building&view=content&layout=content&cid[]=" . $row->id, false),
)
);?>

<?php echo JDom::_('html.fly', array(
'dataKey' => 'title',
'dataObject' => $row,
'href' => JRoute::_("index.php?option=com_building&view=content&layout=content&cid[]=" . $row->id, false),



//HERE :

'linkSelectors' => array(
		'title' => 'My link title',
		'rel' => 'example for rel')
)
);?>