********EDIT
Apologies, my original reply was to change the link title attribute as opposed to the text on the grid.
Basically, I think you're gonna need to edit your model so that the field
rl_bedrijfsnaam get's returned concatenated with your string because the way that JDom is handling this is by referencing the 'dataKey' => 'field' within the $row object.
I'm not 100% sure that this is the best way to do it however, I'm afraid I can't think of a better way for the moment.
In the meantime, you could add a link title as I mentioned before - see below
****************
You should have a
link_title element in JDom's html.fly object. Which version of cook are you using and what are your JDom sepcs - condensed? The reason I ask is that your object looks a little different to mine...
Anyway, here's what I have in a standard edit link being generated on a field called title in my table. It is currently just using the text of that field as the link -
'link_title' => $row->title<?php echo JDom::_('html.fly', array(
'dataKey' => 'title',
'dataObject' => $row,
'link_title' => $row->title,
'href' => "javascript:listItemTask('cb" . $i . "', 'projectsitem.edit')"
));
?>
So here you could concatenate some static text and other fields as you require. For example;
'link_title' => '<strong>Edit ' . $row->title . '</strong> - ' . $row->field2 . ' ' . $row->field3
as long as they are fields returned in your row object.
Anyway, hope it helps,
Gez