No doubt a no-brainer for some, but I'm having trouble deciphering how the Joomla code creates its urls from the data. The following code:

simply displays:
RAPP
which has a link embedded in it.

How do I echo ONLY the word "rapp" without the link?

Thanks,
Geoff

It's a jDom thing.
The "route" part of the code creates the url, so maybe you should try to remove it and have something like that :Tell me if it did solve it.
Anyway, isn't it something you could solve within the builder or with acl ? (i don't really know what you're trying to do, but it's worth checking it out.

Good catch, JDom feature to link properly.

Another good stuff, not a lot of people know (No docs ...)

Replace with your custom keys (leave the tag bounds <%..%> ) and see the result !!

Thanks for the answers. The above code looks handy, but how do I use it?

I tried this ...
echo JDom::_('html.fly', array( 'dataKey' => '<%name%> <%surname%> : phone <%phone%> '));

But it returned nothing.

Thanks,
Geoff

BUT, do not copy/paste this code, you must understand it first.

It will return the values of $row->name, $row->surname, $row->phone, so these properties must exists for this example

To push the explanation further, notice the <%xxx%> represent a row of your table and the rest is just text added between those values.
So what you put between <% and %> depends on what datatypes you added in the TABLES section of your project in the builder.
Admin, correct me if I'm wrong, but the only drawback of this method is the " : phone" you have there in your example (the text added between the values) can't be translated through language files, so you should be cautious about this.

<%xxx%> represent a field, not a row, but what you explain is right.

About the languages, you can write this string (with markers) in your language file.
It becomes complex to read the source, but really opened !!!